TRAC Intermodal

  • Online Marketing Specialist

    Job Locations US-NJ-Princeton
    Category
    Legal & Contracts
    # of Openings Remaining
    1
  • Overview

    TRAC is looking for an Online Marketing Specialist to join our Marketing department to execute our digital marketing strategies and tactical campaigns for our products and marketing projects.  This role will handle content, email and mobile marketing, company website updates, paid and organic search and social media.  In addition, the Online Marketing Specialist will assist with various web-based, email and social media marketing campaigns in order to attract customers to the TRAC brand. 

    Responsibilities

    • Perform email campaigns and web-related brand communication for the company
    • Update company website and marketing collateral
    • Execute social media activity, email campaigns and web-related brand communication for the company utilizing: LinkedIn, Twitter, Facebook, YouTube, etc.
    • Track and evaluate marketing initiatives, collaborate with web designers, work with the sales team and identify new online marketing opportunities and trends.
    • Manage many ad hoc and online marketing programs that represent the TRAC brand
    • Support marketing projects related to trade shows and industry events

    Qualifications

    • Bachelor’s Degree in Marketing or related field
    • Minimum of 2-5 years of relevant experience in online marketing
    • Hands-on website management and social media communication experience required
    • Experience creating mobile and digital content and communication
    • Proven experience working with WordPress, Adobe Photoshop and InDesign
    • Advanced PowerPoint skills
    • Must have strong analytical, communication and organization skills
    • Proven ability to handle multiple tasks and priorities with varying due dates
    • Proficiency in web analytics, familiarity with web personalization platforms
    • Knowledge of programming in XML, HTML and/or CSS is a plus
    • Familiarity with banner ads and re-targeting is a plus

    More About Us

    Are you looking for a career with an industry leader? Have big ideas that deserve to be heard? A career at TRAC offers a rewarding opportunity to be part of a growing, evolving and ever-improving organization. TRAC Intermodal is North America’s leading intermodal transportation equipment provider and chassis pool manager serving international shippers. The company's operations include long-term leasing and short-term rentals of the chassis in our fleet. We also provide pool/fleet management services and are a leader in providing chassis solutions to the intermodal industry that are designed to increase supply chain efficiency, control costs and promote safety. Based in Princeton New Jersey, TRAC Intermodal is opening new locations across North America, experiencing impressive growth and embracing change. With the acquisition of Interstar Fleet Services and partnership with StreetTurn’s Intermodal Data Hub, we continue to expand our service offerings and create new career opportunities. If you want to work with a company whose people live its values every day, consider a career with TRAC Intermodal.

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